Shoulder of Success

Business women can now turn their laptop or tablet technologies into stylish fashion statements thanks to a creative new range of laptop handbags.

The brainchild of Sydney small business woman Mindi Chisholm, Zafino laptop handbags are designed with a specific space for a technology device as well as room for standard handbag items such as keys, make-up pouches and business cards.

A mother to three young children, Mindi was seeking a better work life balance and decided to swap the world of corporate advertising to pursue her design ideas.

"The inspiration for the design came from a frustrating personal experience when I was travelling regularly to attend interstate meetings," she said.

"About five years ago I was packing for a business trip and was overloaded with a suitcase, laptop shoulder bag and handbag. I thought there must be a better way to down-size my luggage and not loose functionality," she said.

"I was also disappointed that the only other choice of bag was a laptop backpack - which I didn't think was appropriate for all business meetings as it was too casual."

Following extensive research and negotiating with overseas factories Mindi now designs, manufactures and wholesales her range of laptop handbags to a number of niche /stockists across Australia.

The key to Zafino's success is Mindi's focus on constantly researching and designing new ranges with different styles, textures and colours.

"It's important for the range to deliver choice and style - much like regular handbags," she said. "The difference is we are focused on functionality to help women succeed by being well organised," she said.

The current Zafino range includes three styles with a choice of colours such as Red crocodile look, hot pink ostrich look, red leather look as well as traditional corporate black.

Following a recent UK trade fair Zafino will launch into the European market by the middle of the year.