Years ago, Sydney businesswoman, Mindi Chisholm, went looking for an all-in-one solution. She searched for an attractive ladies laptop bag and discovered they simply didn’t exist. All she could find were boring, black nylon or canvas computer bags that were designed with a male aesthetic.
From this experience, Zafino was born. Understanding the needs of executives on the move, Mindi designed a range of elegant workbags that were the ultimate fusion of fashion and function. This first collection was an instant success. Today, Mindi continues to create dazzling Zafino designs that prove you don’t have to sacrifice good looks for practicality.
“Several computer tech companies tried to ‘pretty up’ men’s computer bags by simply adding colour,” Mindi reflects. “At Zafino, we took the opposite approach. We started with a beautiful fashion bag and added functionality. I wanted a workbag that professionals carried around because they wanted to, not because they had to.”
Savvy business people are proudly toting their Zafino work bags across the city streets of Australia and New Zealand. Now this work bag revolution is poised to conquer the U.S, Europe and the rest of the world.